Hi there, Reader,
I started Simple Pin Media in January of 2014.
In 2015, I started an email list. My friend Angela, a few team members, and some clients were on the list. We crushed it with seven people for a good 6 months.
I kept writing that email, a little sporadic, but with a goal in mind... just show them the value of what I know.
I listened to a podcast later that year that changed everything. The host and the woman being interviewed were lamenting the fact that it was hard to grow a list and when you only had 15 subscribers, the time investment felt hard.
Sitting at my closet desk, I realized I felt the same way. But what she said next changed my mindset completely.
She said, "You wouldn't ignore 15 people sitting in your living room, so why would you ignore the 15 people on your email list? Talk to them. Engage them. Learn from them".
That is perspective.
Then in 2016, I heard Joe Pulizzi say that you need to email people consistently. I chose Wednesday at 5 AM for my Pinterest Made Simple weekly newsletter.
And I've been writing every Wednesday since that time.
Now... here's the hard part.
How do you get people to sign up?
With GDPR and data collection and privacy changing SO much, it feels like the tech hoops, platforms, systems, and rules are more work than it's worth.
NOT TRUE!
It's absolutely worth emailing your people and working to grow your list.
Why?
Because YOU are the owner. Not Instagram, Pinterest, Google, Facebook, TikTok, or any other 3rd party platform.
They are YOUR people. They have said YES to hearing from you. Learning from YOU.
And to those nay-sayers who say email is dead... jokes on them. It's not.
So... how do you start, grow, and build an email list?
I have just the (brand new) tool for you --> Our 'Grow Your Email List Using Pinterest' Workbook.
Using everything we have laid out in this workbook (33 pages!), we've grown the Simple Pin email list to over 25k subscribers!
I would have done some sketchy marketing for that number back in 2015 (jk not really, but I would have wanted to).
But instead, I set my sights on the people "sitting in my living room" instead of wanting a stadium full. I thought about you on the receiving end. I thought about what would help you get better at Pinterest. What would help YOU grow. I kept plugging away and very rarely looking at the number.
I focused on the SYSTEM and the results came.
I feel like there's a Field of Dreams one-liner in here... I'll spare you.
Here's our new shop product built just for you... the Grow Your Email List Using Pinterest workbook. Just $37 and includes the exact methods we have used to grow our list.
| GRAB YOUR WORKBOOK HERE |
Our team is so excited about this product. We talk about email marketing ALL. THE. TIME. and have never had a comprehensive resource to send to people who ask for more info.
If you've been on the fence about building, starting, or putting more time into your email list, this is for you!
Hit reply to this email if you have any questions! We're happy to help.
Kate